Action
Active vs Passive Spectatorship
Action films tend to have a passive spectatorship because when people watch them they don't think "oh how did they do that" or "That's so fake" they just take in what they are seeing and don't question things such as the White house being blown up or vehicles transforming.
The two films I'm going to be talking about are Never Back Down (2008, starring Sean Faris, Amber Heard and Cam Gigandet) and Pain & Gain (2013, starring Mark Wahlberg, Dwayne Johnson and Anthony Mackie). Both of these films fit into the action genre because they involve a person/group of people facing a challenge, fight scenes and in Pain & Gain there is explosions.
The spectatorship for both these films is passive although for Pain & Gain some people could view it as active since it is based on a true story so it makes people question if bits of it are actually true or not. Never Back Down on the other hand is fully a passive spectatorship as there is nothing in it too over the top for people to question.
To summarise most Action films are for a passive audience but depending on how deep the story becomes some people could view them as active spectators.
Fandom
Some action films do have fandoms such as Dark Knight but then others such as Never Back Down and Pain & Gain don't have a fandom because there isn't anything very significant about them for people to go fanatic about.
Frameworks of Interpretation
Action films can be interpretated in different ways depending on who the audience is. Teens and Young Adults can get very energetic over action films, but more older mature adults either don't really enjoy action films depending on how cheesy they are or they enjoy them but don't get energetic and hyper over them.
Never Back Down is one of the films that can get people energetic and hyper because it's very high on fighting scenes whereas Pain & Gain tends to just keep you on your toes because you never know what's going to happen next with the trio.
Intertextuality
Action films don't really use intertextuality references unless they are referring to other action films, an example of this could be in The Expendables 2 since the cast are all famous for various different action films, each actor makes a quote from there most popular action films making the intertextual reference to the other film.
Media Literacy
In action films if you're educated with the behind the scenes of films you can't really view them the same because you're always analysing things in them like the effects and how the unique styles of camera work are used.
Social Networking
Action films now always have a Facebook page & Twitter Account to advertise them and give sneak peeks which is a great way of promoting the films because people who want to see little tid bits before the film is released will like the page or follow the account giving the film more promotion.
Conditions of Reception
Action films are the better films to watch in the cinema 3D or 2D because it grasps you more into the action that it would sitting watching it on a much smaller screen at home. Other genres such as romance don't really make a difference but a genre like action makes a big difference from being on the big screen compared to the small screen.
Pre & post-viewing Experience
Action films can be seen much differently from Pre & Post-viewings because watching all of the trailers, sneak peeks & interviews before seeing an Action film can make you think, "Wow this film looks so great and highly action-packed" but then when you watch the full film you realise that all the clips you seen that made it look action-packed were all the action scenes in the film.
Conclusion
To conclude Action genre films are the kind of films where if you want to view them you must WANT to view them because if you're watching them without having the intention of enjoying them you most certainly won't. I enjoy all kinds of Action Films but less preferably Super Hero films because they seem very cheesy.
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