TV Idents are used before a programme identifying the channel the viewer is watching, hence the name "TV Ident".
My Example of a digitally made TV Ident is BBC's hippos swimming ident. The entire sequence was created using CG by Framestore. They had originally wanted to create it using some CG & Stock Footage, but no Stock Footage suited what they wanted so went all the way and CGed the hippos.
Some of the different techniques used include; Creating 3D Hippos, using Texture Maps of real pictures taken of wet hippos and creating light rays.
I found this information on this website: http://www.framestore.com/work/bbc-ident-hippos
The website talks about the difficulties of creating the graphics and where the idea came from.
Titles in Music Related Programmes
My example of a Title Sequence for a Music Related Programme is MTV's UK Top 40. The video also starts with a highly-VFXed TV Ident. But the purpose of this clip is the Title Sequence. The title sequence shows a countdown going through Z-Space. It shows a lot of vibrant colours and shapes moving through Z-Space. These graphics would of most likely been created in Adobe After Effects or another more professional product similar to After Effects.
Titles in News Related Programmes
My example of Motion Graphics in News Programme Titles is the BBC News. The graphic shows a map and globe forming in the colour red (BBC One's Standard colour). There is also red rings echoing around the globe giving a wi-fi connection type of look, giving off the effect that BBC News keeps the world connected.
Virtual Backgrounds in presented Programmes
My example of Virtual Backgrounds in Presented Programmes goes back to BBC News and a clip about the on-screen elections graphics. The graphics are created using Tri-Caster Equipment to key out the green whilst the show is live. The presenter in the clip explains more about how the graphics are done in 3D and the issues that can come from them.
Film/TV Titles
My example of Visual Effects & Motion Graphics in Film/TV Titles is CW's Supernatural, they use a different style every season and are made completly with VFX. The reason the different styles are used to show the main theme of the season.
No comments:
Post a Comment